Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
What does it mean for the grape and wine sector to be sustainable on a regional level? One of the speakers at the upcoming PACKWINE Forum & Expo will be examining how a wine business can embrace sustainable practices to build a stronger industry. Tim Nowell-Usticke is the founder of New Zealand contract bottling, storage
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
What does it take to successfully introduce an innovative alternative packaging format that’s accepted by both wine producers and consumers? According to one celebrated speaker at the upcoming 2021 PACKWINE Forum & Expo, it’s not an easy process. Greg Stokes, CEO and founder of Intelligent Packaging Pty Ltd (trading as Barokes Wines), and inventor of
Keeping their brand fresh can be a challenge for many wineries. One of the exciting new directions being taken by some in the industry to revamp the appeal of their labels is the adoption of augmented reality (AR) technology. Journalist Samuel Squire spoke to the developer of one innovative AR option that offers to boost
Internationally renowned writer and speaker Robert Joseph will examine the wine industry’s increasing focus on packaging in the keynote address as part of the webinar component of the 2021 PACKWINE Forum & Expo. In its inaugural year, PACKWINE will be a print and digital event featuring a range of expert industry speakers and a trade
Consumer demand for environmentally sustainable wine packaging, coupled with a preference for simple convenience, has led to the recent growth in the number of Australian winemakers producing wine in a can. Journalist Samuel Squire spoke to those involved in the production of canned wine to learn about the winemaking process and how this differs from