How should wine brands collaborate with influencers, and what’s the point? By Dr Rebecca Dolan, Senior Lecturer of Marketing and Wine Business Program Director, Adelaide Business School, The University of Adelaide Introduction The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage with
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
By Tim Nowell-Usticke, director of WineWorks NZ Sustainability, sustainability, sustainability – it’s all anyone ever talks about these days.                                                        But, don’t we all know in the back of
PACKWINE Forum & Expo
Friday, 25 June 2021 / Published in 2021, Announcements, News
The 2021 PACKWINE Forum & Expo is still live and available to access until the close of business on 30 June. If you haven’t already viewed the Forum’s webinar presentations, suppliers’ stalls in the Expo Hall or seen all the winners of the inaugural PACKWINE Design Awards, now is your chance. Visit the PACKWINE event
As part of its PACKWINE initiative, Winetitles Media recently invited members of the Australian and New Zealand wine industries to participate in a survey that explored their thoughts on and usage of packaging alternatives to glass bottles. The survey also asked wine company representatives to identify the current focus of their marketing spend and the
Packaging and labelling technologies for wine, just like bottling processes themselves, have advanced significantly in recent years. Della Toffola Pacific’s managing director, Paul Baggio, discusses these changes and the benefits to the business of winemaking. Della Toffola is very well regarded across all winemaking regions as the industry leader, with a multi-generational history of delivering
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Award, Design, Design Awards, News
The wine evolved from a crazy idea and now the packaging of Paracombe A Trio of Pinot has been recognised as matching the quality of the product in the bottle by claiming the inaugural National Wine Centre of Australia People’s Choice Award. “It’s a thrill and an endorsement that we got it right and it
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
With a vast generational history of farming the land across livestock and the vineyard, Fowles Wine wanted to enrich the family’s past through its wine labelling. Through the creation of the ‘Are You Game?’ series of seven wines, Fowles Wine was able to embody an inherent respect for the environment, a healthy passion for experiencing
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
Arising from the desire to revolutionise its brand to build greater recognition, Bella Sangria looked at means of showcasing and owning the fun and playful nature of its pack design while transforming its representation to reflect the quality and taste of its product through its new bottle design. The outcome was this 750mL shrink wrap