Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
Circular packaging markets are becoming closer and closer to reality as producers and suppliers look to ways to reduce the cost and impact of packaging. The Australian Packaging Covenant Organisation (APCO) is a co-regulatory not-for-profit which is leading the development of a circular economy for packaging in Australia. Alison Appleby, APCO Member Services Manager, joined
Entries to the 2022 PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories Classic Format, Package Series, Redesign, Presentation or Gift Set and Alternative or Sustainable Package. The People’s Choice Award is now open and all entries can
What makes new products successful? That’s a question that will be addressed by 2021 PACKWINE speaker Gemma West, an independent professional with more than two decades of experience in the wine sector. “Whether it be a widget or a new wine, the product must solve a customer’s problem,” explained West. “Every company has had successful