Mission Estate were searching for a unique way to present their Huchet wines that not only mirrored the quality of the wine, but paid tribute to their legacy. “Everything in the wine is reflected in the packaging,” said Peter Holley, chief executive officer at Mission Estate. “Total commitment to detail, style, and sensual satisfaction.” Designed
Fernfield Wines The Wayward Girl Photo: Scott and Rebecca Barr of Fernfield Wines (left) and designer Amy Herman (right) with the ‘Wayward Girl’ painting The Wayward Girl is inspired by the cottage at Fernfield Wines’ cellar door. Built in 1856, the cottage was used as a home for ‘wayward’ city girls. Each vintage, Fernfield
Alexander Hill range Photo: The team at Design Energy (left-right) Bella Goodwin-Galea, Rose Williams, Trish Dunstone and Lucas Shaw Design Energy, the Melbourne team behind the label redesign of Alexander Hill say they are rapt at the reception of the new label. “Not only are we happy with the result, and we’re proud of the
Drury Lane Estate Wines 2022 series Photo: Alexandra Scott The silhouette of the dog that appears on the Drury Lane label is a nod to co-founder Alexandra Scott’s heritage. Scott explained that they chose a whippet for the silhouette because it was the same breed as the dog that featured on the family
Wild Estate “The W” ultra-premium gift box set Photo: The Wild Estate Team The design for ‘The W’ aimed for subtle style over loud and bright designs, and incorporates a dragon skin effect to the tactile label. Managing director Keryn Matthews said luxury lies “not only the look, but also the textures”. “The design was
Greenskin Wine Red Medley Pack Photo: Kim McKee and Mike Davies Greenskin Wine focused on three key elements when developing their brand: the quality of the wine, the practicality of the pouch and the sustainability of the packaging. The pouch is compact, lightweight, tough and chills quickly. “People love it because they want to drink
Hurry entries are open for a limited time only! Back for another year, the highly-anticipated PACKWINE Design Awards are calling for entries for the year’s most outstanding wine packaging. Now in their third year, the hugely popular awards are back to recognise the best of the best product designs in the wine industry across Australia
Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
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