Greenskin Wine Red Medley Pack Photo: Kim McKee and Mike Davies Greenskin Wine focused on three key elements when developing their brand: the quality of the wine, the practicality of the pouch and the sustainability of the packaging. The pouch is compact, lightweight, tough and chills quickly. “People love it because they want to drink
By Brian Smedley and Mark Gishen, South Australian Wine Industry Association The South Australian Wine Industry Association (SAWIA) recognises the importance of recycling in achieving sustainability goals and supports effective recycling measures. Over the past four years, states and territories in Australia have also considered this, but unfortunately this has been limited to a simplistic
Most people will be familiar with the phrase; “Reduce, Reuse, Recycle”. But perhaps it’s time to broaden the industry thinking about re-use. Understanding the lifespan of waste and where it goes is key to exploring how a business can improve its suitability credentials and lower its footprint. Ralph Moyle FAIP, CPP, is an experienced food-packaging
Sustainability within wine packaging is something that should be examined every part of the wine industry supply chain. Marta Mendonca has been managing the Porto Protocol Foundation since December 2019 and is an advocate for finding greater sustainability throughout the industry. “It is the bottle, the very first layer in direct contact with the product
With sustainability receiving a lot of attention across the Australian and New Zealand wine industry, producers and suppliers are looking at ways to lower costs and improve efficiencies. At the upcoming PACKWINE Forum & Expo, a special panel of industry experts will examine future directions for sustainable wine packaging and will explore options for primary,
How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
As the wine industry continues to review its impact on the environment, companies on both sides of the Tasman are reviewing the materials used to package wine, and in doing so, creating innovative alternatives for producers seeking sustainable options, as Simone Madden-Grey writes. The recent Wine Intelligence report Global SOLA: Opportunities for Sustainable and Organic
As part of its PACKWINE initiative, Winetitles Media recently invited members of the Australian and New Zealand wine industries to participate in a survey that explored their thoughts on and usage of packaging alternatives to glass bottles. The survey also asked wine company representatives to identify the current focus of their marketing spend and the
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