How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
By Greg Stokes The world’s first known winery dates back to 4100BC in Europe. Large earthenware vessels (Qvevris) were used to store the wine and were covered with beeswax and were possibly in use as early as 6000BC. People have been drinking wine for millennia and over the years, the wine containers have changed. A
How should wine brands collaborate with influencers, and what’s the point? By Dr Rebecca Dolan, Senior Lecturer of Marketing and Wine Business Program Director, Adelaide Business School, The University of Adelaide Introduction The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage with
From 2021 PACKWINE Speaker Tim Nowell-Usticke What does it mean for the grape and wine sector to be sustainable on a regional level? And how can a wine business embrace sustainable practices to build a stronger industry? As a wine packer who ‘learnt his commercial chops’ in the ‘80s, Tim says the main motivating factor behind
As the wine industry continues to review its impact on the environment, companies on both sides of the Tasman are reviewing the materials used to package wine, and in doing so, creating innovative alternatives for producers seeking sustainable options, as Simone Madden-Grey writes. The recent Wine Intelligence report Global SOLA: Opportunities for Sustainable and Organic
By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
By Gemma West All businesses must innovate – innovate or die they say. When I started in the wine industry in the early 2000s, it had just been through the heyday of the 1990s. Back then, I heard many winemakers saying “I make wines that I want to drink”, hoping the consumer would follow and
How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing
Packaging and labelling technologies for wine, just like bottling processes themselves, have advanced significantly in recent years. Della Toffola Pacific’s managing director, Paul Baggio, discusses these changes and the benefits to the business of winemaking. Della Toffola is very well regarded across all winemaking regions as the industry leader, with a multi-generational history of delivering