Change comes in many forms and can be spurred on by collective action and, sometimes, a simple deadline. Laws in the European Union (EU) state that all packaging will have to be reusable or recyclable by 2050, and that all industry mustn’t emit any CO2 by 2050. Adeline Farrelly is Secretary General of FEVE, the
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
PACKWINE Forum & Expo
Friday, 23 April 2021 / Published in international, Marketing, Packaging, Speakers
Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements