By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
Consumer demand for environmentally sustainable wine packaging, coupled with a preference for simple convenience, has led to the recent growth in the number of Australian winemakers producing wine in a can. Journalist Samuel Squire spoke to those involved in the production of canned wine to learn about the winemaking process and how this differs from