Alternative packaging in the Australian market: consumer perceptions

PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Advertising, alternative, Bottling, Cans, consumer, Design, development, Innovation, Lifecycle, Marketing, Packaging, Speakers, Technology, Wine
By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.

Driving Innovation in wineries and packaging – mindset, customer and tools

PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Business, development, Distribution, Environmental, Innovation, Lifecycle, Research, Speakers, Technology, Wine
By Gemma West All businesses must innovate – innovate or die they say. When I started in the wine industry in the early 2000s, it had just been through the heyday of the 1990s. Back then, I heard many winemakers saying “I make wines that I want to drink”, hoping the consumer would follow and

PACKWINE speaker to examine factors driving winery and packaging innovation

PACKWINE Forum & Expo
Friday, 30 April 2021 / Published in development, Innovation, new product, Packaging, Speakers
What makes new products successful? That’s a question that will be addressed by 2021 PACKWINE speaker Gemma West, an independent professional with more than two decades of experience in the wine sector. “Whether it be a widget or a new wine, the product must solve a customer’s problem,” explained West. “Every company has had successful