How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
By Greg Stokes The world’s first known winery dates back to 4100BC in Europe. Large earthenware vessels (Qvevris) were used to store the wine and were covered with beeswax and were possibly in use as early as 6000BC. People have been drinking wine for millennia and over the years, the wine containers have changed. A
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
From 2021 PACKWINE Speaker Tim Nowell-Usticke What does it mean for the grape and wine sector to be sustainable on a regional level? And how can a wine business embrace sustainable practices to build a stronger industry? As a wine packer who ‘learnt his commercial chops’ in the ‘80s, Tim says the main motivating factor behind
By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing
PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Design, Marketing, Packaging, Speakers, Technology, Wine
What do you buy when you hand over the cash for an Akubra hat, a pair of RM boots or a Country Road shirt? A high quality item of clothing that’s going to keep you warm and dry? Or something more? Would you be just as happy to have precisely the same item if it
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Award, Design, Design Awards, News
The wine evolved from a crazy idea and now the packaging of Paracombe A Trio of Pinot has been recognised as matching the quality of the product in the bottle by claiming the inaugural National Wine Centre of Australia People’s Choice Award. “It’s a thrill and an endorsement that we got it right and it