PACKWINE Forum & Expo
Thursday, 20 May 2021 / Published in Award, Design, Packaging, People's Choice
The winners of the 2021 PACKWINE Design Awards will be announced in a special on-demand video presentation, going live next Monday, 24 May. With more than 100 outstanding entries to choose from, the PACKWINE judges have selected their six category winners. This awards presentation includes the much anticipated National Wine Centre People’s Choice Award, which
PACKWINE Forum & Expo
Thursday, 13 May 2021 / Published in Announcements, Design, Marketing, News, Packaging
A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
PACKWINE Forum & Expo
Tuesday, 13 April 2021 / Published in Design, Digital, influencer, Marketing, Packaging, Speakers
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
PACKWINE Forum & Expo
Wednesday, 17 March 2021 / Published in Award, Design, Packaging, People's Choice
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
Keeping their brand fresh can be a challenge for many wineries. One of the exciting new directions being taken by some in the industry to revamp the appeal of their labels is the adoption of augmented reality (AR) technology. Journalist Samuel Squire spoke to the developer of one innovative AR option that offers to boost
PACKWINE Forum & Expo
Monday, 01 February 2021 / Published in Cans, Design, Lifecycle, Packaging, Sustainability
Consumer demand for environmentally sustainable wine packaging, coupled with a preference for simple convenience, has led to the recent growth in the number of Australian winemakers producing wine in a can. Journalist Samuel Squire spoke to those involved in the production of canned wine to learn about the winemaking process and how this differs from
PACKWINE Forum & Expo
Monday, 25 January 2021 / Published in Design, News, Packaging, Sustainability
When thinking of sparkling wines, many consumers, winemakers and bottling contractors would tend to think they are sealed off with a cork, with an exception made for piccolo-sized bottles. Some wine producers are beginning to seal some of their sparkling wines with crown cork caps, better known as bottle caps and more commonly associated with
PACKWINE Forum & Expo
Tuesday, 19 January 2021 / Published in Announcements, Design, News, Packaging, Sustainability
  The role of wine packaging at the forefront of industry sustainability and innovation will be the focus of a unique event in May. In its first year, the PACKWINE Forum & Expo will be a virtual and published event featuring expert industry speakers, a trade exhibition and design awards, all focused on wine packaging.