A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever to get the look and design of a wine product right. For the inaugural PACKWINE Design Awards, we invited wineries in Australia and New Zealand to put their best packaging forward, to be judged on the merits of its visual qualities and target market effectiveness, among other attributes.

In all, more than 100 entries were received across six categories. Our expert judging panel – comprising Dr Armando Maria Corsi, Damian Hamilton, Nerida Kelton MAIP, Dr Larry Lockshin and Paul Baggio – deliberated to select a shortlist of designs that stand out from the field.

In addition, we opened the entire range of entries to votes from the public for the National Wine Centre People’s Choice Awards and in the process, received more than 800 votes.

Here we present the shortlisted entries for the 2021 PACKWINE Design Awards. These are striking designs that genuinely capture the wine industry at its dynamic best.

Winners will be announced on 24 May at the PACKWINE forum.