Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his
What makes new products successful? That’s a question that will be addressed by 2021 PACKWINE speaker Gemma West, an independent professional with more than two decades of experience in the wine sector. “Whether it be a widget or a new wine, the product must solve a customer’s problem,” explained West. “Every company has had successful
PACKWINE Forum & Expo
Wednesday, 28 April 2021 / Published in Marketing, Packaging
By Justin Cohen, Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Justin explains the distinctive assets of a wine brand as they apply to labelling and packaging and how they can be used to increase the chances of a wine being noticed on a shelf or online. In the Spring 2020
PACKWINE Forum & Expo
Friday, 23 April 2021 / Published in international, Marketing, Packaging, Speakers
Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements
PACKWINE Forum & Expo
Tuesday, 13 April 2021 / Published in Design, Digital, influencer, Marketing, Packaging, Speakers
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
PACKWINE Forum & Expo
Wednesday, 24 March 2021 / Published in Innovation, Packaging, Speakers, Sustainability
What does it mean for the grape and wine sector to be sustainable on a regional level? One of the speakers at the upcoming PACKWINE Forum & Expo will be examining how a wine business can embrace sustainable practices to build a stronger industry. Tim Nowell-Usticke is the founder of New Zealand contract bottling, storage
PACKWINE Forum & Expo
Wednesday, 17 March 2021 / Published in Award, Design, Packaging, People's Choice
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
What does it take to successfully introduce an innovative alternative packaging format that’s accepted by both wine producers and consumers? According to one celebrated speaker at the upcoming 2021 PACKWINE Forum & Expo, it’s not an easy process. Greg Stokes, CEO and founder of Intelligent Packaging Pty Ltd (trading as Barokes Wines), and inventor of