Entries to the 2022 PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories Classic Format, Package Series, Redesign, Presentation or Gift Set and Alternative or Sustainable Package. The People’s Choice Award is now open and all entries can
How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
By Greg Stokes The world’s first known winery dates back to 4100BC in Europe. Large earthenware vessels (Qvevris) were used to store the wine and were covered with beeswax and were possibly in use as early as 6000BC. People have been drinking wine for millennia and over the years, the wine containers have changed. A
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
As the wine industry continues to review its impact on the environment, companies on both sides of the Tasman are reviewing the materials used to package wine, and in doing so, creating innovative alternatives for producers seeking sustainable options, as Simone Madden-Grey writes. The recent Wine Intelligence report Global SOLA: Opportunities for Sustainable and Organic
By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing