As premiumisation continues to be a trend in wine markets globally, there is growing demand for packaging products that can lift product appeal and help bottles stand out from their competitors. One unique approach is sourced from a manufacturer using a material for closures not generally associated with wine bottles at all. The region of
Bringing labels to the forefront Selling wine is an inherent part of the wine industry and while winegrape varieties and winemaking styles obviously play a role in activating interest, it’s the eye of a marketing expert that gets wine from the barrel and into consumers’ glasses. Harrison Davies spoke with up and coming wine marketer
As circular packaging solutions become a greater focus for the wine sector, Sonya Logan looks at a new label program aimed at encouraging consumers to recycling wine packaging, in what’s being seen as an Australasian first. A recycling label designed especially for wine bottles that instructs consumers on how to recycle every part of the
By Xianrui Zeng¹, Armando Maria Corsi¹, Steve Goodman¹ Introduction and background It is a consolidated fact that people have been spending an increasing amount of time online to know more about a brand before potentially making a purchase (Hollebeek & Macky, 2019). This behaviour is not only due to COVID-related challenges, but also to the
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
Most people will be familiar with the phrase; “Reduce, Reuse, Recycle”. But perhaps it’s time to broaden the industry thinking about re-use. Understanding the lifespan of waste and where it goes is key to exploring how a business can improve its suitability credentials and lower its footprint. Ralph Moyle FAIP, CPP, is an experienced food-packaging
Sustainability within wine packaging is something that should be examined every part of the wine industry supply chain. Marta Mendonca has been managing the Porto Protocol Foundation since December 2019 and is an advocate for finding greater sustainability throughout the industry. “It is the bottle, the very first layer in direct contact with the product
Circular packaging markets are becoming closer and closer to reality as producers and suppliers look to ways to reduce the cost and impact of packaging. The Australian Packaging Covenant Organisation (APCO) is a co-regulatory not-for-profit which is leading the development of a circular economy for packaging in Australia. Alison Appleby, APCO Member Services Manager, joined
With sustainability receiving a lot of attention across the Australian and New Zealand wine industry, producers and suppliers are looking at ways to lower costs and improve efficiencies. At the upcoming PACKWINE Forum & Expo, a special panel of industry experts will examine future directions for sustainable wine packaging and will explore options for primary,