Greenskin Wine Red Medley Pack Photo: Kim McKee and Mike Davies Greenskin Wine focused on three key elements when developing their brand: the quality of the wine, the practicality of the pouch and the sustainability of the packaging. The pouch is compact, lightweight, tough and chills quickly. “People love it because they want to drink
Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
Most people will be familiar with the phrase; “Reduce, Reuse, Recycle”. But perhaps it’s time to broaden the industry thinking about re-use. Understanding the lifespan of waste and where it goes is key to exploring how a business can improve its suitability credentials and lower its footprint. Ralph Moyle FAIP, CPP, is an experienced food-packaging
Sustainability within wine packaging is something that should be examined every part of the wine industry supply chain. Marta Mendonca has been managing the Porto Protocol Foundation since December 2019 and is an advocate for finding greater sustainability throughout the industry. “It is the bottle, the very first layer in direct contact with the product
Circular packaging markets are becoming closer and closer to reality as producers and suppliers look to ways to reduce the cost and impact of packaging. The Australian Packaging Covenant Organisation (APCO) is a co-regulatory not-for-profit which is leading the development of a circular economy for packaging in Australia. Alison Appleby, APCO Member Services Manager, joined
With sustainability receiving a lot of attention across the Australian and New Zealand wine industry, producers and suppliers are looking at ways to lower costs and improve efficiencies. At the upcoming PACKWINE Forum & Expo, a special panel of industry experts will examine future directions for sustainable wine packaging and will explore options for primary,
Cans are among the fastest growing segment of the wine packaging sector and consumer interest in the format is rapidly increasing each year. Opportunities for the style to grow are mirroring a growing favourability toward lighter wine styles, which are favourable for canning as they are less reliant on ageing. Neil Scrimgeour is the business
Entries to the 2022 PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories Classic Format, Package Series, Redesign, Presentation or Gift Set and Alternative or Sustainable Package. The People’s Choice Award is now open and all entries can
How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
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