Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
Most people will be familiar with the phrase; “Reduce, Reuse, Recycle”. But perhaps it’s time to broaden the industry thinking about re-use. Understanding the lifespan of waste and where it goes is key to exploring how a business can improve its suitability credentials and lower its footprint. Ralph Moyle FAIP, CPP, is an experienced food-packaging
Circular packaging markets are becoming closer and closer to reality as producers and suppliers look to ways to reduce the cost and impact of packaging. The Australian Packaging Covenant Organisation (APCO) is a co-regulatory not-for-profit which is leading the development of a circular economy for packaging in Australia. Alison Appleby, APCO Member Services Manager, joined
With sustainability receiving a lot of attention across the Australian and New Zealand wine industry, producers and suppliers are looking at ways to lower costs and improve efficiencies. At the upcoming PACKWINE Forum & Expo, a special panel of industry experts will examine future directions for sustainable wine packaging and will explore options for primary,
Entries to the 2022 PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories Classic Format, Package Series, Redesign, Presentation or Gift Set and Alternative or Sustainable Package. The People’s Choice Award is now open and all entries can
How can we get consumers to try alternative wine packaging? By Jakob Mesidis, Bill Page, Larry Lockshin, Armando Maria Corsi and Justin Cohen Ehrenberg-Bass Institute for Marketing Science, University of South Australia Calls from consumers, advocacy groups, and governments have seen industries adopt practices to reduce their CO₂ output. To this end, the wine industry
By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing
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