A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
While alternative packaging options for wine products are likely to play a larger role in the future, will these be embraced by consumers? Jakob Mesidis, from the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, will expand on this important topic in his webinar presentation at the 2021 PACKWINE Forum & Expo, launching online
By Justin Cohen, Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Justin explains the distinctive assets of a wine brand as they apply to labelling and packaging and how they can be used to increase the chances of a wine being noticed on a shelf or online. In the Spring 2020
Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
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