Options for more sustainable packaging Wine producers are looking at different ways to improve their sustainability through organic practices to alternative energy sources. Harrison Davies explores how label design can help to reduce costs and shrink wine businesses’ carbon footprint. There are thousands of ways to make a wine business more sustainable. From using fewer
As premiumisation continues to be a trend in wine markets globally, there is growing demand for packaging products that can lift product appeal and help bottles stand out from their competitors. One unique approach is sourced from a manufacturer using a material for closures not generally associated with wine bottles at all. The region of
Bringing labels to the forefront Selling wine is an inherent part of the wine industry and while winegrape varieties and winemaking styles obviously play a role in activating interest, it’s the eye of a marketing expert that gets wine from the barrel and into consumers’ glasses. Harrison Davies spoke with up and coming wine marketer
As circular packaging solutions become a greater focus for the wine sector, Sonya Logan looks at a new label program aimed at encouraging consumers to recycling wine packaging, in what’s being seen as an Australasian first. A recycling label designed especially for wine bottles that instructs consumers on how to recycle every part of the
By Xianrui Zeng¹, Armando Maria Corsi¹, Steve Goodman¹ Introduction and background It is a consolidated fact that people have been spending an increasing amount of time online to know more about a brand before potentially making a purchase (Hollebeek & Macky, 2019). This behaviour is not only due to COVID-related challenges, but also to the
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Change comes in many forms and can be spurred on by collective action and, sometimes, a simple deadline. Laws in the European Union (EU) state that all packaging will have to be reusable or recyclable by 2050, and that all industry mustn’t emit any CO2 by 2050. Adeline Farrelly is Secretary General of FEVE, the
Wine packaging design is the front line when it comes to engaging with consumers. Design can either entice new consumers or scare them away. Rowena Curlewis is the CEO of Denomination, an award winning drinks design consultancy based in Australia, the UK and the US. In its 20 year history, the consultancy firm has worked
Sustainability within wine packaging is something that should be examined every part of the wine industry supply chain. Marta Mendonca has been managing the Porto Protocol Foundation since December 2019 and is an advocate for finding greater sustainability throughout the industry. “It is the bottle, the very first layer in direct contact with the product
Circular packaging markets are becoming closer and closer to reality as producers and suppliers look to ways to reduce the cost and impact of packaging. The Australian Packaging Covenant Organisation (APCO) is a co-regulatory not-for-profit which is leading the development of a circular economy for packaging in Australia. Alison Appleby, APCO Member Services Manager, joined