PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
With a vast generational history of farming the land across livestock and the vineyard, Fowles Wine wanted to enrich the family’s past through its wine labelling. Through the creation of the ‘Are You Game?’ series of seven wines, Fowles Wine was able to embody an inherent respect for the environment, a healthy passion for experiencing
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
Arising from the desire to revolutionise its brand to build greater recognition, Bella Sangria looked at means of showcasing and owning the fun and playful nature of its pack design while transforming its representation to reflect the quality and taste of its product through its new bottle design. The outcome was this 750mL shrink wrap
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
As one of Australia’s leading premium wine brands, Taylors has been a highly successful third-generation family-own wine business. With the core of its sales volume being generated in the premium ($10-$20) and super-premium ($20-$40) segments, future growth was constrained due to the scale of the brand’s success in these segments. However, Taylors identified the opportunity
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Award, Design, Design Awards, News
Life is taking each step as it comes. For Project Wine, life is wine and making great wine is a step by step process. In any experience, the most challenging aspect of implementing a redesign is the ability to get everyone on board a new look and feel and, in this case, even a complete
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Design, Design Awards, News
Smashing the barriers to entry with the creation of the Take it to the Grave canned wines has been crucial for success. The resulting design turns the limitations of can printing on its head with a premium yet edgy can design. Denomination’s creative strategy was to dial up the quality perception of the Take it
PACKWINE Forum & Expo
Tuesday, 25 May 2021 / Published in 2021, Announcements, Design, Design Awards, News
To celebrate 50 years of winemaking, Taylors wanted to release a rare, ultra-premium wine from the exceptional 2014 vintage. Taylors Wakefield The Legacy needed to represent the very pinnacle: not only in its winemaking but also in its presentation. Inspired by the three generations of family, Denomination’s design solution was to create a customised highly
PACKWINE Forum & Expo
Thursday, 20 May 2021 / Published in Award, Design, Packaging, People's Choice
The winners of the 2021 PACKWINE Design Awards will be announced in a special on-demand video presentation, going live next Monday, 24 May. With more than 100 outstanding entries to choose from, the PACKWINE judges have selected their six category winners. This awards presentation includes the much anticipated National Wine Centre People’s Choice Award, which
PACKWINE Forum & Expo
Thursday, 13 May 2021 / Published in Announcements, Design, Marketing, News, Packaging
A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
PACKWINE Forum & Expo
Tuesday, 13 April 2021 / Published in Design, Digital, influencer, Marketing, Packaging, Speakers
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing