PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Design, Marketing, Packaging, Speakers, Technology, Wine
What do you buy when you hand over the cash for an Akubra hat, a pair of RM boots or a Country Road shirt? A high quality item of clothing that’s going to keep you warm and dry? Or something more? Would you be just as happy to have precisely the same item if it
Keeping their brand fresh can be a challenge for many wineries. One of the exciting new directions being taken by some in the industry to revamp the appeal of their labels is the adoption of augmented reality (AR) technology. Journalist Samuel Squire spoke to the developer of one innovative AR option that offers to boost