Smashing the barriers to entry with the creation of the Take it to the Grave canned wines has been crucial for success. The resulting design turns the limitations of can printing on its head with a premium yet edgy can design. Denomination’s creative strategy was to dial up the quality perception of the Take it
To celebrate 50 years of winemaking, Taylors wanted to release a rare, ultra-premium wine from the exceptional 2014 vintage. Taylors Wakefield The Legacy needed to represent the very pinnacle: not only in its winemaking but also in its presentation. Inspired by the three generations of family, Denomination’s design solution was to create a customised highly
The 2021 PACKWINE Forum & Expo is now live at www.packwine.com.au/forum. This unique event includes an on-demand webinar that features 11 expert industry speakers addressing PACKWINE’s theme, ‘Adapting Packaging to the 21st Century: Innovation and Sustainability’. Discussing important packaging related topics for the Australian and New Zealand wine sectors, the full line-up of speakers comprises:
The winners of the 2021 PACKWINE Design Awards will be announced in a special on-demand video presentation, going live next Monday, 24 May. With more than 100 outstanding entries to choose from, the PACKWINE judges have selected their six category winners. This awards presentation includes the much anticipated National Wine Centre People’s Choice Award, which
Wine Intelligence country manager for Australia and New Zealand, Ben Luker, says it’s a good time to be thinking about wine packaging formats. “In a wine category dominated by the ubiquitous 750ml bottle, alternative formats provide an opportunity for producers to tap into drivers that the traditional glass bottle may struggle to deliver on convenience,
A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
While alternative packaging options for wine products are likely to play a larger role in the future, will these be embraced by consumers? Jakob Mesidis, from the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, will expand on this important topic in his webinar presentation at the 2021 PACKWINE Forum & Expo, launching online
Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his
What makes new products successful? That’s a question that will be addressed by 2021 PACKWINE speaker Gemma West, an independent professional with more than two decades of experience in the wine sector. “Whether it be a widget or a new wine, the product must solve a customer’s problem,” explained West. “Every company has had successful