By Justin Cohen, Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia Justin explains the distinctive assets of a wine brand as they apply to labelling and packaging and how they can be used to increase the chances of a wine being noticed on a shelf or online. In the Spring 2020
Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements
Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
What does it mean for the grape and wine sector to be sustainable on a regional level? One of the speakers at the upcoming PACKWINE Forum & Expo will be examining how a wine business can embrace sustainable practices to build a stronger industry. Tim Nowell-Usticke is the founder of New Zealand contract bottling, storage
Fraudulent wines account for around $70 billion each year globally, leaving wine producers substantially out of pocket. But two WA developers are now using cutting edge blockchain technology and RFID chips embedded in screwcaps to beat the theft, as Neil Dowling writes. Global wine counterfeiting has become a massive headache that is leaving wine producers
Entries to the PACKWINE Design Awards have been many and varied with innovative designs challenging the status quo when it comes to wine packaging. Designs fall across six categories: Luxury, Classic, Alternative Format, Redesign, Series and Presentation/Gift Pack. The People’s Choice Award is now open and all entries can be found here. It’s time to
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
Getting wine from the vineyard to the shelves has always remained a stressful experience each vintage for grapegrowers and winemakers alike. When their wines are ready to be bottled, nothing could be worse than an easily-avoidable bottling line mishap slowing down the process. Journalist Samuel Squire spoke with bottling contractors and wineries about ways to
Does your wine product design stand out? Have you considered alternative packaging? Have your embraced new channels to market your wine? Whatever your answers, we’d like to hear from you! As part of the 2021 PACKWINE Forum & Expo, Winetitles Media is conducting a survey about your wine packaging choices. Please take a few minutes