A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
While alternative packaging options for wine products are likely to play a larger role in the future, will these be embraced by consumers? Jakob Mesidis, from the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, will expand on this important topic in his webinar presentation at the 2021 PACKWINE Forum & Expo, launching online
Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his
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