Giesen Uncharted wines invite you to discover the best of Marlborough. A place between the snow and the sea, where mountain ranges give way to rivers, and sunshine reigns supreme.
This adventurous Marlborough range offers a chance to make any occasion extraordinary with our crisp Sauvignon Blanc, sophisticated Chardonnay, and elegant Pinot Noir.
These generous wines offer us the chance to share a distinctive expression of Marlborough’s intense subregional flavour profiles, and for you to discover the deep affinity we have with this untamed, unmatched wine region.
The brand name Uncharted speaks to a wild place, something that’s never been seen and something waiting to be explored. Adds a touch of mystery, encouraging to go on a journey and incporates all the goodness from selling Marlborough as this raw, untouched place.
The contemporary, premium packaging design was inspired by Marlborough’s diverse landscape. Diverse cues of a pathway for the eye, implying a journey, leading towards the Giesen logo. Silhouettes of the three Giesen brothers representing the brother’s journey migrating to New Zealand and growing grapes in Marlborough. A full label wrap maximises the landscape and takes advantage of the Burgundy bottle shape. Embellishments throughout the label offer texture, depth and premium cues.
