Giesen Wines have been crafting award-winning full-strength wines for over 40 years and are now world leaders in producing premium no-alcohol wines to cater for the growing ‘mindful, health and wellness’ consumer audience.
When creating the refreshed packaging for Giesen 0% range, it was important that it still resembled a premium wine bottle, but also aligned with it’s full-strength Giesen counterpart range so it looked part of the Giesen family. But it was also important that there was enough difference to ensure clear differentiation between full-strength and no-alcohol ranges so there was no confusion to the consumer.
