Best Package Series Design

Drop of Good Malbec

Deep brooding colour with aromas of plum, blueberry and sweet spices. The palate is generous with flavours of blackberry, blue fruits and baking spice. The plush tannins are complemented by refreshing and long finish.

Design Challenges
Convey key messaging on supporting Clean Up Australia through donation on very small format packaging given it is a 375ml bottle with a small window for a label.
Design Solution
Use embellishments and roundels to convey messaging.
Design Impact
Given the small space the label has strong impact through being minamalistic and clean so messaging wasn't cluttered and busy on pack.

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