Best Package Series Design

Drop of Good Tempranillo

A Lovely ruby-red colour with notes of red and blue fruits and a delicate herbal and floral lavender aroma on the nose. There is a lovely open weight on the palate framed by gentle, chalky tannins and refreshing acidity. There is a nice savouriness on the palate to complement the mulberry, blue berry fruits and the finish is delicate with a subtle herbal prettiness of wild thyme flowers.

Design Challenges
Convey key messaging on supporting Clean Up Australia through donation on very small format packaging given it is a 375ml bottle with a small window for a label
Design Solution
use embellishments and roundels to convey messaging
Design Impact
given the small space the label has strong impact through being minimalistic and clean so messaging wasn't cluttered and busy on pack

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