BEST PACKAGE REDESIGN
Lois was extremely popular but needed a more contemporary makeover to keep her fresh and relevant. She had some ownable brand assets that were important to retain—her artistic profile or portrait and script typography.
Lois has long held a reputation as one of Australia’s most popular on-premise sparklings, offering quality well beyond her price point. When approached by The Lane, to give their beloved Lois a refresh, the brief to Parallax was very direct. Keep reference to Lois but devise a unique packaging solution that outwardly reflects her innermost qualities and strengths. After all, it’s what’s on the inside that counts!