Best Classic Format Package Design
Butchers Friend
Barossa Shiraz 2018
- Year wine was released to market: 2020
- Retail Price: $16.99AUD
- Designed by: The Spice Agency
- Designed for: The Butchers Friend
The Spice Agency were tasked with the overarching objective to design a label to attract customers from the Shiraz category leaders and provide them with a trusted wine brand worthy of discovering and buying again.
The design links to the great compatibility of Shiraz with bold flavoured food, particularly meats/charcuterie/deli foods. This is achieved by using beautiful antiquarian line drawings of contents from delicatessens and traditional butcher shops.
Spice utilised an angled label for distinctiveness yet relatively simple with its design elements. The design highlights its representation of the Shiraz category and provides a safe home for the consumers looking for a fruit forward friendly wine.
