The objective for our 'Primal' label design was to capture the essence of the wine itself - super fresh, vibrant, and a clear and natural expression of its origin. Preservative-free and certified organic - the design brings the raw elements and philosophy of the wine to life.
The label is a classic wrap design on a Burgundy shape bottled with screw cap closure. The label features a layered and incredibly colourful illustration created by Peter Rohen at Fusebox Design. We have used a combination of foiling under the printed colour (particularly through the bunch of grapes section) and gloss screens to bring dimension to the artwork.