Best Classic Format Package Design
Behind the Sun Savignon Blanc
Behind the Sun Sauvignon Blanc 2021 and Pinot Grigio - a new lower in alcohol and calories wine launched in 2021 by Treasury Wine Estates. Also available in Pinot Grigio, Behind the Sun labels wink at you as you step out in the sun - literally! This is thanks to UV activated ink on the labels which causes the colourful eye with luscious lashes on the bottle to open and shut when placed in and out of direct sunlight. Behind the Sun has also partnered with Conservation Volunteers Australia, with every bottle sold helping to provide habitat for an animal in need.
- Year wine was released to market: 2021
- Retail Price: $18 AUD
- Designed by: Bold Inc
- Designed for: Behind the Sun
BehindtheSun Sauvignon Blanc 2021 and Pinot Grigio- a new lower in alcohol and calories wine launched by Treasury Wine Estates in 2021
Also available in Pinot Grigio, Behind the Sun labels wink at you as you step out in the sun - literally! This is thanks to UV activated ink on the labels which causes the colourful eye with luscious lashes on the bottle to open and shut when placed in and out of direct sunlight.
Behind the Sun has also partnered with Conservation Volunteers Australia, with every bottle sold helping to provide habitat for an animal in need.
Point of difference on shelf. Lower in alcohol/calories wine that is suited towards a younger consumer (currently an older category).
Eye-catching/bright labels with a functional asset. Lifestyle-led brand with additional health related benefits. Addition of UV activated ink to allow for consumer interaction and the WOW factor. Tying in nicely with the concept of the sun.
Increased likelihood of entering consumer consideration set. Further emphasised the occasion for the wine (i.e. sharing with friends outdoors).
Other key features not already mentioned: Lighter in alcohol & calories. Tangible cause-related benefit with a portion of profits donated to CVA with every bottle sold helping habitat for animals in need.
