Best Classic Format Package Design
Calabria Belena Pinot Grigio
A bespoke 750ml wine bottle with 3D glass element.
- Year wine was released to market: 2021
- Retail Price: $20 AUD
- Designed by: Calabria Family Wine Group (in-house)
- Designed for: Calabria Wines
Since 2016 Calabria Family Wine Group has evolved its portfolio with bespoke packaging & wines that push the boundaries to create some of Australia’s top-selling wine brands. In late 2019, they set out to develop a unique bottle that would be visually appealing on the shelf and match the award-winning quality of wine that is inside the bottle. Working with the winery's in-house design team, they started exploring alternative bottle shapes and glass designs with their supplier and how they could turn a 750ml bottle into something special for the intended target market. After researching and looking into 3D shapes, we sketched up a 3D diamond shape, that would cover the surface of the glass bottle in a repeat pattern - this shape was also very fitting for the brand essence. Our supplier assisted us with the drawings and our next step was to discuss this project with our production & QC team.
100% of Calabria's production & bottling is done in-house, we had to work closely with our production/bottling line team when designing the bespoke bottle to ensure it would move through our bottling facility effectively. We had to take into consideration label application, which had to be a smooth surface, originally the label panel was a single square on the front of the bottle, however after working with the production team, we created the smooth label panel to wrap completely around the bottle in a rectangle shape, which accommodated our full wrap label with ease.
Due to the bespoke nature of the glass and design, the team had to explore many options surrounding the label - as they didn't want this to compromise the bottle's beauty. They opted for a classic premium white label, printed by CCL on their bespoke 'Wine Note' stock and embellishments of Gold foil with minimalistic elements - which enhanced the bottle's bespoke glass finish. This was the common theme for the screw cap design, marked with Calabria's masterbrand lock up and simple white and gold elements to compliment the glass and label.
The product was launched into the domestic market in 2021, to date it is now one of our group's top-selling wines, with comments coming in from retailers in regards to its visual appearance on the shelf to customers, and repeat orders are strong- bringing our innovative idea to full circle with quality award-winning wine matched with a product that is visually appealing.
Since its inception, Calabria Belena is also attracting attention for being repurposed! We have received much feedback from customers on how they are reusing the bespoke bottle - which is fantastic to see! There have been vases, flower pots and even candle images come through.
