King’s Fortune

Spice was tasked to create a modern wine brand that heroes the region, speaks to flavour through design but still encapsulates a nod to the traditional.

From a predominant design focus we looked at contemporary designs as opposed to traditional designs usually seen with a Barossa Shiraz.

We followed a design territory that spoke to an overarching focus on the style of the wine; rich, lush, juicy, inky, bold, dark sumptuous and opulent.

With the use of a clever high build a brush stroke effect was given to the typography, giving it a modern premium twist and strong shelf stand out on the specially selected textured stock.