Best Package Series Design

James Busby Shiraz

Shiraz – The James Busby range is inspired by the iconic man himself. Busby arrived in Australia with vine cuttings that would go on to express the fullest character of the Australian terroir and herald the beginning of a world-class wine culture. Deep ruby red in colour with a lovely youthful violet hue, discover aromas of blueberries, a little vanillin, mixed spice, cedar and a floral hint of perfumed violets. The palate is an approachable, graceful combination of juicy plum, chocolate coated coffee beans, mint, black pepper, and a hint of earthy truffles. We invite you to enjoy a drop and raise a glass to the Father of Australian Wine.

Design Challenges
Create a brand that encompasses multiple regions but pulls together as a cohesive range
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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