Best Package Series Design

Freebird Montepulciano

Freebird Montepulciano combines the rich soil of the McLaren Vale with a classic Italian varietal to deliver a montepulciano with soft-tannins, tight acidity, and a bounty of fruit flavours including wild cherry, blackberry and plum.

Design Challenges
Create shelf impact and stand out
Design Solution
Use colours and abstract images to create differentiation on shelf
Design Impact
Blocks of colour create amazing standout on shelf

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