Best Package Series Design

James Busby Pinot Noir

James Busby Pinot Noir

Entry Introduction
Vibrant Yarra Valley Pinot Noir, ruby in colour with aromas of dark cherry, wild strawberry and hint of savoury spice on the nose. The palate is open and generous showing black forest fruits and bay leaf with lifted red florals and a subtle amaro herbal character on the finish.
Design Challenges
Create a brand that encompasses multiple regions but pulls together as a cohesive range
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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