Best Package Redesign

James Busby Grenache

This silver award-winning grenache delivers a vibrant flavour with a fresh finish. The palate is filled with cherries and redcurrants which are balanced by warm brown spices and a subtle herbal character. Combined with delicate tannins, there is lovely ruby grapefruit acidity that will make itself at home in your memory. Pairs very well with roasted or grilled meats such as beef or venison, as well as hard cheeses such as cheddar and parmesan. A great value wine for that next dinner party.

Design Challenges
Re-invigorate the wine brand so that it had broader appeal with younger customers who are interested in varietals from key wine-growing regions around Australia
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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