Best Package Redesign

james Busby Chardonnay

The wine shows a vibrant colour with aromas of white peach, lemon and nougat. The palate is gently weighted with a lovely volume and has a great intensity of fruit with flavours of stone fruit, citrus, crème fraiche and gentle baking spice. The refreshing acidity along with the mineral saline and flint notes add to the wines long and pure finish.

Design Challenges
Re-invigorate the wine brand so that it had broader appeal with younger customers who are interested in varietals from key wine-growing regions around Australia
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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