Best Package Redesign

James Busby Cabernet Sauvignon

Ripe, layered and complex whilst still having the lovely perfumed lift for which the best Margaret River Cabernets are known. Blackberry, olive and dry earth with a touch of autumnal leaves define the aroma and flavour of the wine. The flavour is lingering and memorable with a lovely dry, subtle tannin grip distinct to young Margaret River Cabernet Sauvignon.

Design Challenges
Re-invigorate the wine brand so that it had broader appeal with younger customers who are interested in varietals from key wine-growing regions around Australia
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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