Experience Eden

We wanted to provide our Experience Eden subscribers with more than just a box of wine - we wanted to offer an exciting and adventurous unboxing experience that would set us apart from the competition. Our Chocolate & Wine package is designed to deliver just that, with four premium wines and four blocks of artisan chocolate crafted on-site. To enhance the overall experience, we also include custom coasters featuring pairing guides, as well as A5 handouts that explain the unique pairing experience. This attention to detail ensures that our customers have everything they need to enjoy their wine and chocolate pairing to the fullest. From the moment our customers receive their package, we want them to feel like they're embarking on an adventure. By providing a range of high-quality products and educational materials, we're able to offer a truly immersive experience that engages all the senses.

1. We believe that every package should be an adventure for our customers. That's why we're committed to creating fun and unique experiences, complete with carefully chosen wine and produce pairings and engaging tasting notes. 2. We understand that the unboxing experience is a crucial part of the overall experience, which is why we put so much care into designing our packaging. We want our customers to feel a sense of excitement and anticipation when they first see their package, and to feel like they're receiving something truly special. This means using high-quality materials, attention to detail, and staying true to our brand identity. 3. Our commitment to keeping things fresh means that we're always looking for new and exciting ways to surprise and delight our customers. While our wine and chocolate flavors change every year, we're constantly refining and updating our packaging and presentation to ensure that every package feels unique and exciting. From custom coasters to themed handouts, we're always looking for ways to enhance the overall experience and make our customers feel truly special.

e've taken great care to develop new chocolate packaging and coaster designs that complement the unique tasting notes of each wine and chocolate pairing. For example, our 'bay leaf and earl grey' chocolate packaging features herbaceous green hues that reflect the wine and bay leaves, while the cherry and wattleseed chocolate packaging features pink and red colors that highlight the red fruit notes of the wine and the cherries. To ensure that our packaging remains fresh and aligned with our brand, we develop new matching labels each year while maintaining a consistent style. Gold foil is applied to add a touch of elegance and class to the packaging. Our tasting notes are also designed with a consistent style but feature new designs to keep the experience fresh for returning customers. They are printed onto premium matte 400gsm card, providing a tactile experience that enhances the overall luxury feel. To complete the package, all components are packed in a laydown box with matching tissue paper, continuing the theme of providing a memorable experience that's 'more than just a box of wine.' Our attention to detail ensures that every aspect of the packaging reflects the premium quality of our wines and chocolates. As an added bonus, we aim to include a 'free gift' on occasional packages - not every time, as it wouldn't be a 'gift' if it was automatic, but something to give customers an extra smile. For example a mini 187mL single-serve bottle or a gift voucher for an exprience.

Our feedback on the subscription has been phenomenal so far, and we feel like we have really hit the nail on the head with the packaging design to create anticipation and unboxing enjoyment. Quotes from our customers that make us feel like we're on track so far: "I look forward to getting the Eden experience each quarter, absolutely love it!!" "Just received our wine package, and once again it did not disappoint." "Another beautiful package, every time they arrive I get so excited!" "Received our box of goodies today - looks amazing. Thank you Bec." "Once again a beautifully presented experience. " "We have loved every pack!"