Eliza Jane Shiraz 2018

Named after the McWilliam family's first female winemaker and vineyard manager, Eliza Jane. This is premium, cool-climate Shiraz at its best. The packaging features gold foiled elements alongside a charcoal grey and a neutral colour palette. The main label features an embossed texture and bears the signature of Eliza Jane in gold foil. A strip label covering the screw caps closure onto the sides of the bottle adds a feeling of ceremony when opening the bottle. The gift box is neutral in colour with a slight line texture all over, and gold foiling details and black ink emboss for the brand name and wine details. Ribbon pull handle opens up the gift box to reveal the bottle and has Eliza Jane's biography on the inside. The design is simple yet elegant, much like the namesake.

McWilliam's packaging has typically been more masculine in style across its premium portfolio so to create a more feminine brand for this price point was something we had not undertaken before. Due to it also becoming the most expensive table wine in the portfolio it carried extra pressure on our design team to ensure it evoked that prestige at first glance.

Finding the right texture and paper stock to compliment our colour palette and design was essential in being able to make this wine fit this price point. Our design team were given the time and freedom to explore options to ensure the end product would be of the highest quality.

Elegant, thoughtful, and respectful design to honour such an incredible woman in the family's long history.