Best Classic Format Package Design

Drop of Good Pinot Noir

A lovely ruby colour with aromas of dark and red cherry with a hint of strawberry compote and delicate spice. The palate is open with a generous weight and great fruit intensity. The finish is long and full of ripe red berries. By buying this Pinot Noir you’ve done a drop of good because we are giving 50c from every bottle purchased to Clean Up Australia. A small bottle of wine that is big on flavour and big on doing a drop of good.

Design Challenges
Convey key messaging on supporting Clean Up Australia through donation on very small format packaging given it is a 375ml bottle with a small window for a label
Design Solution
use embellishments and roundels to convey messaging
Design Impact
given the small space the label has strong impact through being minimalistic and clean so messaging wasn't cluttered and busy on pack

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