Best Classic Format Package Design

Drop of Good Malbec

Deep brooding colour with aromas of plum, blueberry and sweet spices. The palate is generous with flavours of blackberry, blue fruits and baking spice. The plush tannins are complemented by refreshing and long finish. By buying this Malbec you’ve done a drop of good because we are giving 50c from every bottle purchased to Clean Up Australia. A small bottle of wine that is big on flavour and big on doing a drop of good.

Design Challenges
Convey key messaging on supporting Clean Up Australia through donation on very small format packaging given it is a 375ml bottle with a small window for a label
Design Solution
use embellishments and roundels to convey messaging
Design Impact
given the small space the label has strong impact through being minamilistic and clean so messaging wasn't cluttered and busy on pack

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