Best Package Series Design

Drop of Good Pinot Gris

A small bottle of wine that is big on flavour and big on doing a drop of good. Aromas of apple, pear and white flowers on the nose with an open mouthfeel full of orchard fruits and florals. There is refreshing citrus note that comes through on the clean and bright finish. By buying this Pinot Gris you’ve done a drop of good because we are giving 50c from every bottle purchased to Clean Up Australia.

Design Challenges
Convey key messaging on supporting Clean Up Australia through donation on very small format packaging given it is a 375ml bottle with a small window for a label
Design Solution
use embellishments and roundels to convey messaging
Design Impact
given the small space the label has strong impact through being minamilistic and clean so messaging wasn't cluttered and busy on pack

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