Dichotomy

Dichotomous by name and nature, Dichotomy live by the principle that there is more than one way to pick a grape, proudly showcasing the flavour and structural range of varietals by taking the winemaking road less travelled.

The brainchild of American Rosie Signer and Barossan Jarred Jenner, the winemaking couple have established vineyards in both SA and Washington State, allowing them to deep dive into contrasting wine regions and varietal potential. The brand needed to appear as contemporary and playful, whilst allowing product versatility due to an ever-growing range of wines.

To convey their ethos that there is more than one side to every story, each label sports a palette of hues to represent the wine’s tasting note, and extruded typography to represent a new perspective on the varietal at hand. The back label is lifted by gold foil embellishments, including panels that celebrate the vastly different vintage and winemaking stats.

Finished in a striking curvaceaous bottle, the result is a confident and contemporary package that stands in clear contrast to its neighbours on bottle-shop shelves and even within its own range.