Budburst

The previous branding did not do justice to the quality of the wine inside the bottle. The client requested a total re design to give it new life.

The previous branding was so bad, there was not much of challenge to make it look better :))) Our task was to create a more premium look.

We first started with changing the name to a single word to strengthen the brand. We wanted to evoke the emotion and excitement of seeing the new buds come to life each season. The addition of a tagline on the label adds to the story but creates a poised elegance, giving the brand a personality. The textural stock and flecks of foil add to the tactile experience for the consumer. The unusual label shape creates a point-of-difference giving this elegant label a modern edge. The back label design has also been consider to reinforce the quality of the product.

The client has found engagement with the brand has increased resulting in a dramatic increase in sales from the previous branding. It has also opened up new opportunities with trade and venues who have previously not been interested.