BEST PACKAGE REDESIGN
Scarpantoni
Black Label Series
- Year wine was released to market: 2022
- Retail Price: $25 AUD
- Designed by:Byerlee Design
- Designed for: Scarpantoni Wines
Established in 1958 and with 40 hectares under vine and production of 40,000 cases per year, the packaging needed to represent the success of a brand that has well and truly found its footing and excelled in the McLaren Vale region.
Established in 1958 and with 40 hectares under vine and production of 40,000 cases per year, the packaging needed to represent the success of a brand that has well and truly found its footing and excelled in the McLaren Vale region.
The project scope required the implementation of a new identity that retained brand recognition. Strong and sleek design with considered embellishments and uncoated textures, appropriately elevated the esteemed product. Lastly, a new ‘roundel’ was introduced to adorn their new matte black capsules - inscribed with their establishment date to reiterate their heritage and evoke trust within the product.
The new brand and packaging rightfully presents the winery as one of the longest standing family-owned brands in the McLaren Vale region.
