BEST PACKAGE REDESIGN
Grigori
Grigori Family Reserve Collection
- Year wine was released to market: 2022
- Retail Price: $25 AUD
- Designed by: Black Squid Design
- Designed for: Portia Valley Wines
Grigori Family Reserve McLaren Vale
The Family Reserve collection is the culmination of over 50 years of Grigoriou family wine making tradition. Selected vineyards are chosen in Australian’s most prized wine region to create single site wines of substance and longevity.
The current label was dated and well overdue for a redesign.
The brief was to highlight the generational family history and give the range a more premium, traditional/contemporary feel.
We redesigned the logo, removed the crest and rotated the logo vertically to give a more contemporary look. The family story (and wine variety notes) were brought to the front label and used as a typographic feature. The black and gold colour palette was been maintained however a textured stock was selected and a sculptured embossed gold foil logo printed for a more premium feel.
The Gold for The Ancestor jumps out and adds a texture to the label. The dark brown has cartography and lettering that draws the consumer in, the details show there is much more to the story is to take the time to delve in. The Ancestor label has the same size and positioning of the Seven Dials logo so immediately is recognisable as a Seven Dials Wine yet the feel is different and I believe sets it apart from the previous wine labels.
