Best Classic Format Package Design
Vallejo Avenas
Murviedro presents its most exclusive white wine, a Chardonnay made using grapes from a single plot that the winery owns in the municipality of Venta del Moro, with D.O. Utiel Requena. This vineyard is situated on a chalky plateau, whose poor soils offer great wine-growing potential. It is characterised by the overlapping of limestone horizons, red clayey loams and fine sandstone formed in the tertiary period. The continental climate, tempered by the influence of the Mediterranean Sea, and the sustainable wine-growing practices with which the vines are indulged, are what shape the elegant personality of this select, aged white wine. Great care is taken in the production of Vallejo Avenas Chardonnay 2018. The grapes are very gently pressed, the must ferments slowly in barrels at a low temperature, and then the wine is aged for 6 months in 500-litre French oak barrels with fine lees. Since it is a white wine for ageing, resting in the bottle refines the wine so that it may be enjoyed during the next few years, thanks to its low pH and excellent natural acidity. Tasting Note Vallejo Avenas Chardonnay 2018 is a pale, clean and bright yellow colour. It has an intense, complex and fresh aroma, with strong notes of mature white fruits, pineapple and light citrus, and it is reminiscent of dried fruits. Rich on the palate, it is fresh, silky and smooth. It has a good level of acidity and is structured and balanced, giving it a long finish. In its aftertaste, notes of mature white fruits return, together with a creamy sensation. The aesthetic of Vallejo Avenas Chardonnay reflects its exclusive, sophisticated and elegant style, which is both classic and modern. The Burgundy bottle is personalised with the Schenk seal and its label contains the key information to interpret the wine, which was produced in a limited edition of 8,753 bottles. The image is an artistic recreation of a map of the plots of the area.
- Year wine was released to market: 2020
- Retail Price: $19 AUD
- Designed by: Mompo estudio
- Designed for: Murviedro
Develop a label that refers to the different plots that make up the fields and vineyards of Bodegas Murviedro. Interpret a classic style, but with modern finishes and details. The wine would be in the "TOP" range of Bodegas Murviedro, which is why it was necessary to transmit high prestige to the product. Another requirement was to use the type of bottle, it had to be the bottle of the Swiss Group "Schenk" to which Bodegas Murviedro belongs. There was no limitation in finishes (type of paper, stamping, blow dry, etc…).
We think the design is original for showing the plots with relief and the main plot stamped. It is a classic and modern design at the same time, clean and minimalist. The counter label is special because it shows the properties of the wine as a list. And the bottle has a relief with the company logo
The aesthetics of Vallejo Avenas Chardonnay reflects its exclusive, sophisticated and elegant style, classic and modern at the same time. The Burgundian bottle is personalized with the Schenk seal and its label contains the necessary keys to interpret the wine, in a limited edition of 8,753 bottles. The image that illustrates it is an artistic recreation of a map of the plots of the place.
The design was very well received by the brand and the general public, as it more than satisfied the briefing’s requirements in a classic, elegant yet outstanding way, completely capturing the concepts to be transmitted.
On social media and other design platforms was quite rewarding and we hope we can make this product come to life in the near future.
