Best Classic Format Package Design
2020 Two Nurses Rosé
From the heart of the rugged Australian Pyrenees, Two Nurses Rosé is a refreshing, easy-drinking, fruity tipple that proudly celebrates Australia's modest achievers.
- Year wine was released to market: 2022
- Retail Price: $25.95AUD
- Designed by: The Starship
- Designed for: Peerick
Peerick Vineyard owners Felicity O’Hara and daughter Megan O’Hara are both practicing nurses themselves, lending the inspiration for the brand name ‘Two Nurses’. Felicity has been a nurse for over 40 years and Megan, 8 years. With these strong roots in Australia’s noble profession, the client felt it wholly appropriate to pay homage to their colleagues, the country’s humble and quiet heroes, with a set of premium wines, including this Rosé. After all, what better way to kick back and wind down after a stressful shift than with a cool, refreshing glass of white wine that honours your contribution to society?
The Two Nurses label reflects the history of the nursing profession in Australia, the contents of the wine, as well as the family connection between the client and the label.
The Two Nurses label was created with the intent of celebrating the nursing profession in Australia. From the introduction of Florence Nightingale style of nursing in 1868 to developing a professional code of practice in 1992, the journey of establishing modern day nursing as an independent occupation in Australia has seen trials, tribulations and triumphs. The client requested a respectful label that would reflect not only the history of the nursing profession in Australia but also the fact that there are two nurses (hence the label) who are owners of the vineyard.
Further, the labels had to stand out in on a crowded shelf, particularly in the rosé field, as well as appeal to its core target market. As rosé wine consumption continues to grow worldwide and in Australia, there have been more and more entrants into the market.
In order to reflect the history of the nursing profession in Australia, Starship chose to base the label off a 'playing card' look, so as to be able to feature both an Australian nurse in modern uniform and a nurse in a more historical uniform. Megan was the model for the modern nurse, with Felicity being the model for the nurse in the historical uniform. The label was hand-drawn and inked, with the characters shaded with a hatching technique to give the label the look of a lithograph print, yet with the background flowers drawn in a more modern, scientific style, further linking the old to the new. Both the models and the plants 'escape' from the frame, giving the impression that the profession is quietly growing toward the future.
Foil printing and stock paper choice gave the label an additional premium look.
Popular since its launch, the Two Nurses wine continues to sell well under the Peerick umbrella. The contemporary label resonates with the client and with the owners, respectfully celebrating the nursing profession in Australia, with the resulting creative solution an unusual label that stands out on the shelf while instantly visually linking consumers to the intent and nature of the Two Nurses brand.
